The second survey was meant to further investigate users\u2019 interactions with social media. With 42 responses, this survey was intended to be longer form and included many open-ended questions, hence the much smaller response rate than the screener survey.<\/p>\n
- \n
- 9 out of 10\u00a0users would consider using a new social network<\/li>\n
- 74%\u00a0said they don\u2019t want their family to see their interactions on social media<\/li>\n
- 62%\u00a0of respondents have multiple accounts on the same platform<\/li>\n<\/ul>\n
I Like, I Wish, What If<\/h3>\n
The purpose of the IL\/IW\/WI survey was to have a discussion with our target demographic and gauge their feelings about current networks, determining what they like about social networks, what they wish existing social networks had, and \u201cWhat if\u201d statements to gather ideas. The discussion consisted of 10 potential users and provided key takeaways.<\/p>\n
- \n
- Content is King<\/dt>\n
- Most participants\u2019 favorite aspects of social media derives from the content they see and how they see it.<\/dd>\n
- Communities Count<\/dt>\n
- Many participants are drawn to platforms by being a part of communities.<\/dd>\n
- Smart Moderation<\/dt>\n
- Participants value free speech, but want content to be more heavily moderated.<\/dd>\n
- Connections Matter<\/dt>\n
- Participants wish certain platforms made it easier for them to connect with others.<\/dd>\n<\/dl>\n
Interviews<\/h3>\n
After conducting the screener survey, 16 participants fit our target demographic perfectly. They were within our age range, were happy to be interviewed further, concerned about privacy and wished they could form more meaningful connections on social media. Conducted over a span of three weeks, the one-on-one interviews provided great insight into our target audience\u2019s feelings.<\/p>\n
After reading through the transcripts, we found nine categories to group transcribed interview responses into. Using these 9 categories, we grouped responses in a data sheet to find the most important takeaways.<\/p>\n
- \n
- Usage<\/li>\n
- Audience<\/li>\n
- Privacy Concern<\/li>\n
- Meaning<\/li>\n
- Interacting<\/li>\n
- Privacy Control<\/li>\n
- Frequency<\/li>\n
- Sharing<\/li>\n
- Content<\/li>\n<\/ul>\n
![\"\"](\"http:\/\/digm.drexel.edu\/uxid\/wp-content\/uploads\/2020\/01\/pluto-clustering-1024x544.png\")
<\/p>\nAfter breaking each individual interview down, information was grouped into a conceptually clustered data sheet, where the trends and significant points become clear. Our biggest takeaways from the interviews are…<\/p>\n
- \n
- Interaction Brings Meaning<\/dt>\n
- The most meaningful online connections are formed around repeated engagement through anything that most closely resembles face-to-face interaction.<\/dd>\n
- Audience Targeting<\/dt>\n
- Targeting the audience when posting is a big factor in feeling private when posting, and would foster more sharing.<\/dd>\n
- Content Ownership<\/dt>\n
- Users do not like thinking that their content might be shared elsewhere or may be \u201cowned\u201d by the company. Snapchats \u201cvisible screenshot\u201d and \u201cself-destruction\u201d features are a perceived deterrent to this notion, leading many users to view Snapchat as the most private social media platform.<\/dd>\n<\/dl>\n
Desirability Survey<\/h3>\n
To help jumpstart our design process, we created a desirability survey to guide our direction.<\/p>\n
- \n
- Appeal<\/li>\n
- Excitement<\/li>\n
- Personal<\/li>\n
- Value<\/li>\n
- Intuitiveness<\/li>\n
- Meaning<\/li>\n
- Security<\/li>\n
- Reliability<\/li>\n
- Structurally<\/li>\n
- Trustworthiness<\/li>\n<\/ul>\n
![\"\"](\"http:\/\/digm.drexel.edu\/uxid\/wp-content\/uploads\/2020\/01\/pluto-colors-1024x633.png\")
<\/p>\nWe tested two different color palettes, one with a gradient and another one with solid colors. We wanted to include cool colors such as the blue that symbolizes trust and warmer colors such as the pink and orange to have more of an inviting feel.<\/p>\n
![\"\"](\"http:\/\/digm.drexel.edu\/uxid\/wp-content\/uploads\/2020\/01\/pluto-fonts-1024x574.png\")
<\/p>\nFor fonts, we chose these 3 sans-serif, modern ones. These fonts are more straightforward. Of the 3, Quicksand is more decorative, creative and fun.<\/p>\n
![\"\"](\"http:\/\/digm.drexel.edu\/uxid\/wp-content\/uploads\/2020\/01\/pluto-prototypes-1024x705.png\")
<\/p>\nThese are the 3 different prototypes that we made of the home screen. We wanted to focus on the grouping functionality. During our tabletop class time, we were able to talk to many different people, walking them through these prototypes, asking them their thoughts.
\nThe one of the left shows the people in a grid and how the overlapping would be visualized. The one in the middle shows a more segmented view of the groups. The one on the very right is more freeflowing and shows the amount of interaction between the user and their friends.<\/p>\n![\"\"](\"http:\/\/digm.drexel.edu\/uxid\/wp-content\/uploads\/2020\/01\/pluto-proto-tests-1024x575.png\")
<\/p>\nWe found that the free-flowing prototype was overwhelming well received. It\u2019s playful nature drew most people to it.<\/p>\n
We realized that this survey was conducted with a very small sample size. Moving forward, we will continually validate our design decisions with different users alongside with conducting more usability tests with our next tabletop event on Friday.<\/p>\n
Recommendations<\/h2>\n
Foster Sharing<\/h3>\n
Through research, we were able to learn that meaningful connections come from repeated engagement. So, making sharing as easy as possible will make engaging easier.<\/p>\n
Emphasize Audience Control<\/h3>\n
Users feel more private and more comfortable sharing when they know who is seeing their content.<\/p>\n
Prioritize Privacy<\/h3>\n
By focusing on privacy through all aspects of the platform, users will feel more comfortable developing online meaningful connections, and sharing the content that matters most.<\/p>\n","protected":false},"excerpt":{"rendered":"
by\u00a0Mike Carbone & Veronica Lin What is a meaningful connection and how can we foster those types of connections? Pluto is an experimental social network that focuses on fostering meaningful connections. This raises two fundamental questions: What is a meaningful connection, and how can we foster them? For this reason, …<\/p>\n","protected":false},"author":2,"featured_media":4886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[52],"_links":{"self":[{"href":"https:\/\/philsinatra.net\/branches\/uxid\/wp-json\/wp\/v2\/posts\/4880"}],"collection":[{"href":"https:\/\/philsinatra.net\/branches\/uxid\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/philsinatra.net\/branches\/uxid\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/philsinatra.net\/branches\/uxid\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/philsinatra.net\/branches\/uxid\/wp-json\/wp\/v2\/comments?post=4880"}],"version-history":[{"count":2,"href":"https:\/\/philsinatra.net\/branches\/uxid\/wp-json\/wp\/v2\/posts\/4880\/revisions"}],"predecessor-version":[{"id":4888,"href":"https:\/\/philsinatra.net\/branches\/uxid\/wp-json\/wp\/v2\/posts\/4880\/revisions\/4888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/philsinatra.net\/branches\/uxid\/wp-json\/wp\/v2\/media\/4886"}],"wp:attachment":[{"href":"https:\/\/philsinatra.net\/branches\/uxid\/wp-json\/wp\/v2\/media?parent=4880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/philsinatra.net\/branches\/uxid\/wp-json\/wp\/v2\/categories?post=4880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/philsinatra.net\/branches\/uxid\/wp-json\/wp\/v2\/tags?post=4880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}